Medievalada
Brand identity created for Medievalada, a cultural and gastronomic event inspired by the medieval era, holding its first edition in Caravaca de la Cruz. Based on Gothic typography, a compositional grid is extracted, from which the logo and its variations are generated. This results in a purely typographic identity. It is complemented by a series of iconography inspired by medieval leisure. With this identity, a fresh and contemporary approach is given to the usual medieval events.